People keep asking me: Eric, how did you come up with the idea for the Defenders of Taste Tour? Well, I after tasting my competitors, it was hard NOT to! From healthy, all natural drinks that taste like cardboard to saccharine sweet options that use high fructose corn syrup (have you ever squeezed and ear of corn? I have never seen sugar come out!), and leave you with a chemical aftertaste there was nothing available that marketed to consumers’ taste buds and was a also a healthy option. That’s why I originally developed New Leaf teas, which are truly all natural and are sweetened with pure organic cane sugar.
Once we developed our outstanding teas, I started receiving letter after letter and email after email exclaiming, “I Love New Leaf,” or “New Leaf is the best ever,” or even, “New Leaf is amazing. I stopped drinking Snapple because New Leaf is just better!” It was very clear to me that once people tried New Leaf teas, they were hooked. Now we just needed to let people more know about us. So we started small: we created Facebook and Twitter fan pages, and we started to populate our YouTube channel with consumer interviews. But what was missing from those was the personal interaction with consumers.
So I came up with the Defenders of Taste Tour, designed not only to defend consumers’ taste buds, but also to help prevent them from making bad taste. The tour, which is currently taking place in NYC, has many facets. First, it aims at introducing New Leaf to a lot of consumers. We know we are a young brand. So we’d like to take this opportunity to formally “introduce” ourselves to the greater NY-metro area.
Second, the Defenders will educate consumers – possibly even current New Leaf consumers. Are you aware of the health benefits of tea? How about the fact that organic cane sugar has been empirically proven to be better for you than high fructose corn syrup – which has been scientifically linked to obesity? And, not only do we make the best tea in the world, but also the most delicioius lemonades!
Finally, The Defenders of Taste Tour is about having fun and making a lasting, positive connection with the most important people to us: YOU. So, if you happen to be in the five boroughs this summer, and see our New Leaf-green Defender of Taste car, run on over, grab a cold sample and pose with the Defenders. Or, track them on our Facebook page with Foursquare and you’ll know where to find them when they’re out and about causing a scene and taking some video. Who knows, maybe you could star in the next New Leaf video that goes viral!
Eric Skae
Founder and CEO
New Leaf is a publicly traded company under the ticker symbol NLEF.
