Hello. Honus here again, and, boy am I psyched. Eric Skae, New Leaf’s Founder and CEO, liked my blog so much last week, that he asked me to start writing them on a rolling basis. Now, they won’t be from me EVERY week, because sometimes they will be from him, but you will definitely be seeing my name more often.
I was just recently promoted from OFFICIAL Official of The Official Beverage of Taste™ to the Official Taster, and wow, I feel like a quarterback thrown in to the Super Bowl in his rookie year: there is a ton of pressure with the position, but I am excited about the opportunity.
Because we are The Official Beverage of Taste™, we guarantee that our products are the best-tasting on the market, and now, that responsibility falls on my shoulders. To be clear, NOTHING gets approved without Eric’s final say, but I am now the final gatekeeper before HE tastes the samples. If he doesn’t like the samples I have okayed, he’s going to lose faith in my abilities as the Official Taster, and I sure don’t want to let him down.
So, you ask, what makes me so qualified? I got my start refereeing for my son’s peewee league in Oshkosh, Wisconsin. I quickly became renowned for my integrity, my impartial, fair temperament and my great taste off the field, and these attributes allowed me to move up the ranks from peewee to high school to college (Big 10!) and finally, to professional sports.
Then, in early 2010, after a long period of service as a celebrated sports referee and international food and beverage critic, I discovered New Leaf, and I just had to join the team. For much of my career I'd been searching in vain for a great tasting beverage that was good for me, too. I was tired of all the bland-tasting “natural” beverages AND the overly sweetened high fructose corn syrup-containing beverages that left a tangy aftertaste in my mouth. Tasting New Leaf for the first time was like an awakening for my taste buds.
After that, there was no turning back. I promptly called Eric directly and told him that I just had to be part of the New Leaf family. After some long conversations, we realized that we were much aligned on most of our business practices and our personal goals, plus, we just got along well, so I joined the team, and the rest is history.
I have been proud to endorse New Leaf – I have been prominently featured on their POS AND their websites – and truly believe that this budding brand will quickly flourish into a global phenomenon the likes of which haven’t been seen since Evian re-invented bottled water.
Eric Skae has even gone on record, saying, “Honus has been such a positive addition to the New Leaf family. Not only does he personify the New Leaf ideal of being The Official Beverage of Taste™, but he’s also very accessible and consumers are really able to identify with him. They love Honus.”
High words of praise, which I humbly accept as a challenge to live up to in my new role as Official Taster.
No comments:
Post a Comment